What Is Offset Printing?

I have never come across this term till now and it's funny because this production process is actually something that I partake on a daily basis. So why am I asking what off-set printing is? I'm asking because it is what the business of my new career journey will be. :)

And reading through this short introduction on off-set printing I realize that I am in the right path. Aligned to all my dreams. How funny that just yesterday I thought everything seemed hopeless but as the inspiring Pastor Prince says, "Hold fast to hope in the most impossible circumstances". And I did. And here I am. A step nearer. A heartbeat closer. Riding on a new wave of hope. :)

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The next time you read a newspaper, browse through a magazine or even glance at brochures in the mail spare a thought and think about what it takes to print and publish such vast amounts of information and graphics. Offset printing is responsible for almost 40% of all printed material that you see around you.

It would be difficult to create a complete list of the applications of offset printing. If something needs to be printed, offset printing can do it. Here are some examples of the applications of offset printing to get you thinking on the entire scope of offset printing.

• Newspapers are probably the most visible example of offset printing that is a part of everyone’s life. Every morning you are greeted with an application of offset printing. It is to the credit of the speed of offset printing that such high volumes can be generated every single day.
• Books are another application of offset printing without which life would simply not be the same. Whether for education or entertainment, books are the life source of many a people and they have offset printing to thank for making books affordable.
• The law too has to thank offset printing for making the legal process more streamlined. Large volumes of legal forms and documents are printed using offset printing.
• Businessmen would be lost without offset printing. Important financial data is at their fingertips thanks to offset printing.
• The marketing and advertising industry would regress by centuries if it weren’t for offset printing. The entire direct marketing industry would perish. Offset printing is used for printing flyers, brochures, PR material and a host of other marketing applications.

Thus, offset printing affects every aspect of our lives – social, economical, educational, professional, legal and even our relationships! Hallmark just wouldn’t have the same effect without offset printing now would it?