A Call To Move the Nation

Shoot To Move the Nation: A tough mandate. 500 photographers rise up to call to capture moving stills of the Dignity of Filipino Workers with all intensity and integrity. On the 6th of February, down to 100 top photographs, over dinner and palpable creative adrenaline, I listened to the animated discussion that revolved around the art as a vehicle to fuel patriotic revival. OPF Chairman, Atty. Jesulito Manalo believes in the great potential of this nation. He believes that the universality of appreciating art and culture is a strong uniting force. “Culture now becomes the means to bring across the message of getting our act together in a powerful contagion that crosses borders and differing standpoints,” He muses.

The battlecry: Liyab Piliipinas: Reigniting passion for the nation, and for this specific project, using art and culture as a platform for advocacy. The contest ran from November 2008 to January 2009. Originally the contest would have ended on December 2008, but due to an incessant flooding of the site’s feedback form, the people at The OPF agreed to a deadline extension.

For a pilot project, many were shocked by the overwhelming response. Executive Director Rinka Romero, when asked how she felt as the entries literally flooded in says, “I was humbled. The results were overwhelming. It made me see that I underestimated the audience, that they were more willing to be involved than I gave them credit for.”

The response was felt even among the staff, and I was told that it came to the point, they were apologetic to Rinka as they came in to herald the delivery of even more entries: (Ma’am, sorry po, may regalo ako sa inyo. Hulaan niyo kung ano).




The top 100 photos waited, laid out on a number of tables around the dinner table and judges Quark Henares, Quincy Castillo, Justice Adolf Azcuna, Steve Tirona and Kidlat Tahimik (who sent in his scores earlier during the day)started to go around the lined up prints to rate each by the criteria: Relevance to theme, Image impact and Creativity.

One of the judges, Steve Tirona, renowned photographer of Manny Pacquiao’s latest victory says of what he would consider a good photograph, "The picture is able to make an impact when it tells a story without words.”



Former Philippine Camera Club President and 3-time winner of the prestigious award: Master Photographer Quincy Castillo says that the shift from traditional film to digital has cost the craft quite a bit. He says, “The main difference between users of the two can be seen in one’s discipline. Developing one film slide used to cost 200 pesos. It takes a photographer to practice discipline of planning his shot before-hand to arrive at a good picture. This is what needs to be retained while enjoying the benefits of convenience that the digital medium of photography brings to the craft.”


I looked around the room and saw the passion that carried the project to its fruition. The photographs were striking. I was awed by the fact that one of the entries I saw came from an 18 year old. I saw different messages that communicated the various images of the Dignity of the Filipino Worker. Some photographs showed strength. Some showed craftsmanship. Some showed cheerful candor. Some showed courage. The top 100 collections showed the different settings of a Filipino at work. The agricultural worker. The professional. The family provider. The builder of highways.


But all in all what I saw in the results of the contest was the ability of Filipinos to exist in a variety of settings. To excel in a variety of fields. To remain bright eyed and enthusiastic no matter what the toil. To keep in productive perseverance no matter what the pressure.



The Outlooke Pointe Foundation highlights this evolution in reviving the use of photography as a craft that empowers, rebuilds and unleashes the passion inherent in every Filipino to take what has been given us from colonialism to slavery, from battle scars to victory and use what has once imprisoned us to be the very experience that sets us free.


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pictures by Javi Cabanes